Project: Branding Book
Class: Design Methods
Duration: 4 weeks
Tools: Illustrator + Photoshop
This was a solo project
Design Brief: Create a Branding Book for the logo redesign of the organic coffee company Spirit Mountain Roasting Co.This is the brands user manual, a tool that enables others to know in detail how the brands image is to be represented both online and offline to ensure brand consistency.
Process
^ Mood Board ^
My direction for this project focused on the company founders. Their cultural roots are Native American of the Quechan Nation. I utilized patterns and imagery that express the pride the company has in its cultural heritage, while creating a more modern aesthetic than their previous branding.
I loved this project so much, I felt I was able to utilize so much of what I learned from my Typography and Illustrator Professors.
Being able to dive deep into the history and culture of someone else made the process of this assignment so exciting for me.
